Tweens, aged 7-14, they are worth $4 billion to the Australian economy directly and command influence over $30 billion of spending decisions from mobile phones and carriers, electronics, cars and entertainment to what their parents ‘should’ wear. Every day sees additional products and industries including Tweens into their strategic consideration.

BRANDchild, a term coined by Martin Lindstrom, has become synonymous with leadership in marketing to and communicating with Kids. BRANDchild’s pool of strategic marketing knowledge continues to expand through the contributions from ongoing formal research and the achievements of leading brands.

Remember the analogy of “following footprints in the snow”? Competitive advantage is never created from following old paths and the competitors. Inspiration and leadership comes from seeking outside the square - and this is the objective of the BRANDchild Kids Marketing Congress.

BRANDchild Conferences, designed as a compact one-day marketing knowledge forum, aim to inform, inspire and open new perspective on how to connect with more effectively and … more responsibly with the Tween market.

Visit this website from time to time to find out what is happening in the world of Tween marketing.

Margaret Manson, Chief Inspirator
BRANDchild Conferences