Marketing Edge ... know your customer ... know your business

At Global Trendz  Marketing we do one thing with absolute passion and excellence: we harness cutting edge knowledge to create competitive advantage for our Clients.  We provide the direction, innovative solutions and masterful execution support, creating an environment in which your businness can sell your products and services more effectively.

Our Approach:

There is such thing as 'one size fits all' in marketing. Marketing advantage is all about doing things differently. It all starts with Customer/Market insight and understanding your own uniqueness. Take a journey along these five train stops:

  1. Know Your Business - Marketing Business Audit: why are we not doing as well as we should?
  2. Know Your Customer - Customer Insight: what we know and need to find out about your current and potential customers?
  3. Business Renovation - Growth Strategy: realigning key elements - Product, Pricing, Promotion and Distribution.
  4. Effective Communication - Unique Value Propositon, Brand image, Promotional channels and Sales Tools
  5. Business Innovaation - Stay fresh and reach out to new customers with new Products and Services; evolve

Our Services:

Marketing Audit

A marketing Audit clarifies the skills, resources and opportunities for achieving your Busienss Objectives. It is an essential part of any market activity. Would your trust a doctor who prescribes a medicine without an examination? 

Marketing Consultation

From time to time every business needs to take a long, objective look at its strengthes and weaknesses. Our first meeting is always for the purpose of understanding your business needs and gathering information to allow us to give you meaningful recommendations and proposal.

Promotional & Communication Strategies

The true benefit of market communication is frequecy and consistency. When you communicate with the customers regularly, using a range of communication methods you achieve 'cumulative' benefits. Depending on your business, the methods will vary. We look creatively at a range of opportunities for you to 'be where your customers are'.

Corporate & Sales Materials Development

If your market communication is not consistent across all mediums - website, blog, email messaging, print brochures, stationery, ads, signage or compnay vehicles -  you are missing on the 'cumulative' effects from your marketing dollar. Do you have suitable marketing collaterial to engage with your customers better and more frequently?

Business Development Strategies

Do you experience cycles of lows and highs causing cash flow problems? Do you want to create a Sales Pipeline that delivers customers regularly? Do you want to develop multiple markets to draw from? Do you want to create a Point of Difference to help customers choose you? Do you want to make it easy for ALL your Employees to be your salespeople?

We help our Clients develop a process for creating sales pipeline: identifying suitable target markets | identifying customers within the target markets | developing processes for connecting with prospects | establishing processes for creating and maintaining customers.

Implementation Support

A sound marketing plan is only a start. Most businesses fail not because they don’t know what to do but because they haven't done it! We make it happen!

To uncover the potential for your business growth call 0407 66 11 30 for a FREE preliminary meeting.